Antártica Librería
Transforming Chile's Largest Bookstore Chain
About Antártica Librería
Antártica Librería is Chile's oldest and largest bookstore chain. Founded originally as an importer and distributor in 1958 and opening its first retail store in 1981, today it operates 31 physical locations (21 in Santiago and 10 in regional centers) alongside a digital storefront for eBooks and audiobooks at ebooks.antartica.cl/library.
The Challenge
Leverage a network of 31 brick-and-mortar stores without diluting Antártica's trusted brand identity.
Attract both traditional readers and digital natives by offering eBooks, audiobooks and more in a single platform.
Implement a unified back-end capable of handling uploads, metadata, DRM and catalog updates across formats.
Ensure smooth discovery, purchase and consumption via web and native mobile apps, matching customer expectations for modern digital services.
The Solution
Publica.la partnered with Antártica Librería to launch a rich digital store integrated into their existing infrastructure. The implementation included comprehensive content management with bulk upload of EPUB, PDF and audio files, metadata handling and ONIX support. The solution provided secure delivery & payments with industry-grade DRM, SSL-protected checkouts and automated, multi-currency payment processing. Users enjoy an engaging reader experience through embedded web reader and native mobile apps with offline sync, bookmarks and Vito AI–driven recommendations. The platform delivers real-time analytics dashboards for sales, user engagement and geographic insights, enabling data-driven marketing and inventory decisions.
The Results
increase in digital content revenue within 12 months of launch
lift in conversion rate on the digital storefront
native app downloads in the first quarter
reduction in content-publishing cycle time thanks to automated workflows
user satisfaction rating in post-launch surveys
"Publica.la's platform allowed us to transition effortlessly into the digital market. We now manage our entire catalog from one console, reach new audiences, and offer our customers a modern reading experience without compromising our heritage."
Why Antártica Librería Chose Publica.la
Scalable Multi-Format Management: One dashboard for all digital assets
Localized Payments: Support for Chilean pesos and regional payment methods
Interactive Web & Mobile Readers: Seamless reading experiences on any device
AI-Powered Personalization: Boost engagement with smart recommendations
Dedicated Onboarding & Support: Expert guidance through every step
Ready to Achieve Similar Results?
Join Antártica Librería and hundreds of other publishers who are growing their business with Publica.la.